Let me be more precise -- I heavily dislike when a properly useful term is commandeered by the army of marketing people out there in the market space and promptly loses any real meaning. It makes me crazy, as it should make you, when terms devised to speak to some new method, utility, or technology becomes virtually meaningless when everyone uses it to mean everything and nothing all at once. Being in a highly dynamic technical field is hard enough without having to play thesaurus games with the marketing people. They always win anyway.
So when I see things like this post, "7 Security buzzwords that need to be put to rest" on one hand I'm happy someone is out there taking the over-marketing and over-hyping of good terms to task, but on the other hand I'm apprehensive and left wondering whether we've thrown the baby out with the bath-water.
In this case, if you look at slide 8, Threat Intelligence, you have this quote:
"This is a term that has been knocked about in the industry for the last couple of years. It really amounts to little more than a glorified RSS feed once you peel back the covers for most offerings in the market place."
I'm unsure whether the author was going for irony or sarcasm, or has simply never seen a good Threat Intelligence feed before -- but this is just categorically wrong. Publishing this kind of thing is irresponsible, and does a disservice to the reading public who take these words for truth from a journalist.
Hyperbole and Irony
Let's be honest, there are plenty of threat intelligence feeds that match that definition. I can think of a few I'd love to tell you about but non-disclosure agreements make that impractical. Then there are those that provide a tremendous amount of value when they are properly utilized at the proper point in time, by the proper resources.
Take for example a JSON-based feed of validated, known-bad IP addresses from one of the many providers of this type of data. I would hardly call this intelligence, but rather reputational data in the form of a feed. Sure, this is consumed much like you would an RSS feed of news -- except that the intent is typically for automated consumption by tools and technologies that requires very little human intervention.
Is the insinuation here that this type of thing has little value? I would agree that in the grand scheme of intelligence a list of known-bad IP addresses has a very short shelf-life and an complicated utility model which is necessarily more than a binary decision of "good vs. bad" -- but this does not completely destroy its utility to the security organization. Take for example a low-maturity organization who is understaffed, and relies heavily on network-based security devices to protect their assets. Incorporating a known-bad (IP reputation) feed into their currently deployed network security technologies may be more than a simple added layer of security. This may in fact be an evolution, but one that only a lower-level security organization can appreciate.
My point is, don't throw away the potential utility of something like a reputation feed without first considering the context within which it will be useful.
Without Intelligence, We're Blind
I don't know how to make this more clear. After spending a good portion of the last 4 months studying successful and operational security programs I can't imagine a scenario where a security program without the incorporation of threat intelligence is even viable. I'm sorry to report that without a threat-intelligence focused strategy, we're left deploying the same old predictable patterns of network security, antivirus/endpoint and other static defenses which our enemies are well attuned to and can avoid without putting much thought into it.
While I agree, the marketing organizations in the big vendors (and small, to be fair) have all but ruined the reputation of the phrase threat intelligence I dare you to run a successful security program without understanding your threats and adversaries, and be successful at efficient detection and response. Won't happen.
I guess I'm biased since I've spent so much time researching this topic that I'm now what you may consider a true believer. I can sleep well knowing that thorough (and ongoing) research into successful security programs which incorporate threat intelligence leads me to conclude that threat intelligence is essential to an effective and focused enterprise security program. I'm still not an expert, but at least I've seen it both succeed and fail and can tell the difference.
So why the hate? Let's ideate
I get it, security people are experiencing fatigue from buzzwords and terms taken over by marketing people which makes our ears bleed every time someone starts making less than no sense. I get it, I really do. But let's not throw away the baby in the bathwater. Let's not dismiss something that has the potential to transform our security programs into something relevant to today's threats because we're sick of hearing talking heads mis-use and abuse the term.
I also get that when terms are over-hyped and misused it does everyone an injustice. Is an IP reputation list threat intelligence? I wouldn't call it that...it's just data. There are hallmarks of threat intelligence that make it useful and much more than just a buzzword:
- it's actionable
- it's complete
- it's meaningful