Wednesday, April 6, 2011

The Hype Over Epsilon ...Baby in the Bath Water?

You've heard the expression "don't throw out the baby with the bath water" right?  The reference is to discarding something important in the mess of something unwanted ...makes me think a little about this big in-your-face headline on USA Today's "Money" section ...from Tuesday April 5th.

"Epsilon hack triggers phishing fears" with the subtitle 'So be careful where you click'.



Is this a good thing, or a bad thing?  Clearly such hype, at least from a security perspective, warrants temperance and sanity for our own credibility ...but could there be a silver lining here?

The fact that this headline is on the front page of Tuesday's USA Today Money section says something ... it says that this is a big story, sure.  But there's a more subtle benefit here ... given the readership of the USA Today, and who's going to read that front page headline and sub-headline ...maybe this is a good thing?

Maybe more people, more of the 'common users' we see as constant phishing victims, will read this and think twice about clicking that email that show up in their mailbox unsolicited?

Or maybe not.

But I can tell you with certainty that even if 10% of the readers of this interestingly written (using a quote from a competitor to the company that just got hacked? uncool) article think twice and don't fall for a phishing scam I'll be thrilled.

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