With all the recent retail data breaches, it would appear as though the sky is falling in large chunks right on top of us. Every big-name retailer, and even some of the smaller ones, are being hacked and their precious card data is bring whisked away to be sold to miscreants and criminals.
Now enter the sales and marketing pitches. After every breach it would seem our mailboxes fill up with subject lines such as-
"Learn how not to be the nextI don't know about you, but the snake-oil pitch is starting to get old. While it's clear that the average buyer is getting the message about data breaches and hackers - I believe there are two other aspects of this which aren't talked about enough.
, read how our latest gizmo will keep you secure!"